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The Winning Message
The Winning Message
The Basics of Messaging (11:59)
Identifying the Issues (8:26)
The Power of a Plan (4:36)
The Candidate's Role (8:07)
The Opposition and the Stakes (11:43)
The One Question You Must Ask (5:17)
Putting the Formula to Work (9:25)
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Putting the Formula to Work
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